Definitive Outbound Email Guide 2023

4817+ founders, CEOs, and marketers have already learned the secrets of making cold emails a major revenue channel for early-stage businesses. This guide covers everything from how to set up a cold email domain correctly to the intricacies of lead gen and copywriting. Everything that works and brings results in 2023. Multiple founders reached out to tell me how they've finally managed to fix some parts of their email stack and improve deliverability. Based on their feedback, and real results from our clients, I converted all our learnings into this email guide.

Who is this for?

This Outbound Email Guide is exclusively for B2B SaaS founders who want to send out 50-500 cold emails per day. If this sounds like you, read this guide. I promise you won't regret it. This is the culmination of 200+ hours of research on this subject. I’ve tried to cover as many tools and questions posted on other forums/subreddits/communities.

"You should put this behind a paywall since I paid an email consultant $150 / hour to tell me less than what you've written.” - YC-backed SaaS founder

What do you get?

Over three parts, we cover everything from the basics of domain setup, to generating high-quality leads, and dive into the nuances of copywriting. You’ll also get 50+ ready-made elements you can steal right away. This includes subject lines, personalization tactics, tools, and even real emails that have generated $100K+ in revenue for our clients.

Part 1 - Domains, Subdomains, and Accounts

In this part, we'll cover domain setup, multiple domains vs. subdomains, warming, deliverability, and ESPs. In each subsection, we'll also make a quick comparison of tools and my recommendations.

Part 2 - Lead and Campaigns

In this part, we’ll go deep into leads. Lead generation and targeting are crucial for successful outbound email campaigns. How to find accounts, how to discover the right people to reach, where to find verified emails, and much more.

Part 3 - Email Copywriting

In this part, we'll investigate how to craft the perfect cold email. Let's dive right in. This part of the outbound email guide will teach you how to transmute email addresses into revenue for your company.

Free Bonus #1 - Email templates that'll help you to get started. Subject lines that get 80%+ open rates.

Free Bonus #2 - List of websites and tools you need to take your cold emails to the next level.

If you’re a new startup founder, a service provider, or just an online marketer looking for more clients, this Definitive Outbound Email Guide is the best $20 you'll spend this month. 😜